What is a Backlink? How to Get Backlinks

What is a Backlink?

A backlink is a link from one website to another. It’s also known as an inbound link or incoming link. Backlinks are important for search engine optimization (SEO) because they signal to search engines that other websites consider your content valuable enough to link to it.

Why are Backlinks importants?

Backlinks are crucial for any website’s success as they play a significant role in determining its search engine ranking. Here are some reasons why backlinks are important:

  1. Increased visibility: Backlinks from high-authority websites can help increase your website’s visibility and attract more traffic.
  2. Improved credibility: When other reputable websites link to your content, it signals to search engines that your site is trustworthy and credible.
  3. Higher search engine rankings: Backlinks are one of the most important factors that determine a website’s ranking on search engines like Google, Bing, etc., According to search engine land links are one of the top 3 ranking factors for Google with content and rank brain (a machine learning technology develop by Google). You can get a better view on how Google works and use links with this technical article from the founder of Google
  4. More referral traffic: Backlinks can also drive referral traffic to your site from other relevant sites in your niche or industry.
  5. Better indexing: Search engines use backlinks to crawl and index new pages on the web, which means having quality backlinks can help get new pages indexed faster.

What makes a good backlink?

A good backlink is one that comes from a reputable and authoritative website. Here are some factors that make a backlink good:

  1. Relevance: The link should be relevant to the content on your website.
  2. Authority: The linking site should have high domain authority, which means it has a strong online presence and is trusted by search engines.
  3. Diversity: A diverse range of links from different types of websites (e.g., blogs, news sites, social media platforms) can help improve your website’s credibility.
  4. Anchor text: The anchor text (the clickable words in the hyperlink) should be descriptive and relevant to the linked page’s content. According to ahrefs google use this anchor text to understand the context of this link
  5. Contextual links: Links within the body of an article or blog post are more valuable than those in sidebars or footers because they provide context for readers.
  6. Naturalness: Backlinks that appear natural (i.e., earned through quality content and outreach efforts) are more valuable than those obtained through manipulative tactics like buying links or participating in link schemes.

Types of Backlinks (follow, nofollow, paid links, ugc)

There are several types of backlinks, including:

  1. Follow Backlinks: These links pass on link equity or “link juice” from the linking website to the linked-to website. This type of backlink helps improve a site’s search engine ranking.
  2. Nofollow Backlinks: These links do not pass on link equity and do not affect a site’s search engine ranking directly.
  3. Paid Links: These are links that you pay for in exchange for placement on another website. Google considers paid links as a violation of their guidelines and can penalize sites using them.
  4. UGC (User-Generated Content) Links: These types of backlinks come from user-generated content such as comments, forum posts or social media mentions.

It is important to note that while follow backlinks have more value than nofollow ones, having only follow-backlinks can raise red flags with Google and may result in penalties if they appear unnatural or manipulative. Overall, it is best practice to focus on building high-quality natural backlinks through creating valuable content and engaging with other websites in your industry rather than relying solely on paid or artificial methods for link building purposes.

How to get backlinks?

Guest Blogging for Backlinks

Guest blogging is a popular strategy used by many website owners to get backlinks. It involves writing and publishing articles on other websites in exchange for a link back to your own site. This can help increase your website’s visibility, traffic, and search engine rankings.

Here are some tips for successful guest blogging:

  1. Find relevant websites: Look for websites that are related to your niche or industry. This will ensure that the links you get are high-quality and relevant.
  2. Write quality content: Make sure the content you write is informative, engaging, and adds value to the readers of the host website.
  3. Follow guidelines: Each website has its own set of guidelines when it comes to guest posting. Make sure you follow them carefully so that your post gets accepted.
  4. Include a bio with a link: Most websites allow authors to include a short bio at the end of their post with a link back to their site or social media profiles.
  5. Build relationships: Guest blogging can also be an opportunity to build relationships with other bloggers in your industry which can lead to future collaborations or opportunities.

Overall, guest blogging is an effective way of getting high-quality backlinks while also building relationships within your industry community!

Broken Link Building Strategy

Broken Link Building Strategy is a technique used to acquire backlinks by finding broken links on other websites and replacing them with your own content.

This strategy is one of the most popular link building tactics around. It’s the fifth most widely used tactic—according to Aira’s annual state of link building report, which crowdsources opinions from over 250 digital marketing professionals.

This strategy involves three steps:

  1. Finding broken links: Use tools like Ahrefs, Broken Link Checker, or Check My Links to find broken links on relevant websites in your niche.
  2. Creating replacement content: Create high-quality content that can replace the dead link and provide value to the website’s audience.
  3. Outreach: Reach out to the website owner or webmaster and inform them about the broken link on their site while offering your replacement content as a solution.

Benefits of using this strategy include acquiring high-quality backlinks from authoritative sites, improving SEO rankings, increasing referral traffic, and building relationships with other website owners in your niche.

However, it’s important to note that not all outreach attempts will be successful as some webmasters may not respond or reject your offer.

Link Reclamation

If you have found that other websites are using your images or content without permission, it’s important to take action to reclaim those backlinks.

First, reach out to the website owner and politely request that they remove the infringing material. If they do not respond or refuse to remove the content, you can file a DMCA takedown notice with their web host or with Google. This will prompt the website to remove the content and potentially result in a removal of the backlink.

Additionally, you can use tools like Google’s Reverse Image Search to find other instances of your images being used without permission and take similar actions. By taking these steps, you can protect your intellectual property and ensure that your backlinks are coming from reputable sources.

Build free tool

These backlinks are created when other websites link to your site because they find value in the free tools you offer.

Use directories

Directories are online platforms that list businesses and their contact information. They are a great way to get backlinks for your website. There are two types of directories: general and niche-specific.

General directories include Yelp, Yellow Pages, and Google My Business. These directories cover a wide range of industries and locations. Niche-specific directories focus on specific industries or locations such as lawyers in New York City or restaurants in Los Angeles.

Submitting your business to these directories can help improve your website’s search engine ranking by providing quality backlinks from reputable sources. It also helps potential customers find you more easily when searching for businesses in your industry or location.

Here is a list of some popular general and niche-specific directories:

General Directories: – Yelp – Yellow Pages – Google My Business – Bing Places

Niche-Specific Directories: – Avvo (lawyers) – Zillow (real estate) – TripAdvisor (travel) – OpenTable (restaurants)

When submitting to these directories, make sure to provide accurate information about your business including name, address, phone number, website URL, hours of operation, and any other relevant details.

Overall, using online directories is an effective way to get quality backlinks for your website while also improving visibility among potential customers in your industry or location but be careful use only the authoritive directory.

Don’t add links for directories that are irelevant to your topic.

Infographic Outreach for Backlinks

Infographic Outreach for Backlinks is a powerful strategy to acquire high-quality backlinks. It involves creating visually appealing infographics that provide valuable information and then reaching out to relevant websites or blogs to request them to share your infographic on their site with a link back to your website.

Here are some steps you can follow for successful Infographic Outreach:

  1. Create an informative and visually appealing infographic that provides value to the audience.
  2. Identify relevant websites or blogs in your niche that have shared similar content before.
  3. Reach out to these websites via email, social media, or other means of communication and introduce yourself and your infographic.
  4. Request them politely if they would be interested in sharing your infographic on their site with a link back to yours.
  5. Follow up after a few days if you don’t receive any response initially but avoid being too pushy or aggressive in your approach.
  6. Monitor the performance of the links acquired through Infographic Outreach using tools like Google Analytics, Ahrefs, etc., and continue refining your outreach strategy based on the results obtained.

Skyscraper Technique for Backlinks

The Skyscraper Technique is a popular method for acquiring backlinks. It involves finding high-performing content in your niche and creating something even better. Here’s how to do it:

  1. Find top-performing content: Use tools like Ahrefs or BuzzSumo to find the most shared and linked-to content in your niche.
  2. Create something better: Take the top-performing content you found and create something even more comprehensive, up-to-date, or visually appealing.
  3. Reach out to those who linked to the original: Use email outreach to let them know about your new piece of content that’s even better than what they previously linked to.
  4. Rinse and repeat: Keep finding top-performing content in your niche, creating something better, and reaching out for links.

The Skyscraper Technique can be time-consuming but has been proven effective for building quality backlinks that can improve search engine rankings over time.

Social Media for Backlinks

Photo by Alexander Shatov on Unsplash

Social media platforms are a great way to get backlinks to your website. Here are some ways you can use social media for backlinks:

  1. Share your content on social media: When you create new content, share it on your social media profiles. This will help you get more visibility and increase the chances of getting backlinks.
  2. Engage with other users: Engage with other users on social media by commenting, liking and sharing their posts. This will help build relationships and increase the chances of getting backlinks.
  3. Use hashtags: Use relevant hashtags when sharing your content on social media platforms like Twitter and Instagram. This will make it easier for people to find your content and link to it.
  4. Participate in online communities: Join online communities related to your niche or industry and participate in discussions there. This will help establish yourself as an authority in the field, which can lead to more backlinks.
  5. Collaborate with influencers: Collaborating with influencers is a great way to get more exposure for your brand or website, which can lead to more backlinks.

Overall, using social media for backlink building requires consistent effort over time but can yield significant results if done correctly!

Best backlinks checkers tools

Best Backlink Checkers Tools

Backlinks are an essential part of SEO, and checking your backlinks is crucial to ensure that they are high-quality and relevant. Here are some of the best backlink checkers tools available:

  1. Ahrefs: Ahref is one of the most popular backlink checkers on the market. It offers a comprehensive analysis of your website’s backlinks, including their quality, anchor text, and more.
  2. SEMrush: SEMrush is another popular tool that provides detailed information about your website’s backlinks. It also offers insights into your competitors’ link building strategies.
  3. Moz Pro: Moz Pro provides a complete suite of SEO tools, including a powerful backlink checker that allows you to analyze both internal and external links.
  4. Majestic SEO: Majestic SEO offers an extensive database of indexed URLs and domains for in-depth analysis of your website’s link profile.
  5. Google Search Console: Google Search Console is a free tool provided by Google that allows you to monitor your website’s performance in search results, including its inbound links.

Using these tools can help you identify any low-quality or spammy links pointing to your site so you can take action to remove them or disavow them with Google if necessary. They also provide valuable insights into how well your link building efforts are working over time so you can adjust accordingly for better results in search rankings!


In conclusion, backlinks are an essential aspect of SEO and can greatly impact a website’s ranking on search engines. It is important to focus on obtaining high-quality backlinks from reputable sources rather than just quantity. Building relationships with other websites and creating valuable content can help attract natural backlinks. Utilizing tools such as Google Analytics and SEMrush can also aid in analyzing the effectiveness of a website’s backlink strategy. Overall, consistently working towards building strong, relevant backlinks is crucial for improving a website’s visibility and success online.

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