Blog post vs Article: 11 main differences

Blog posts and articles are widely recognized types of written content, each with their own unique traits and functions. This is a summary of the 11 main differences between a blog and an article.

#1: Purpose


Blog posts want to:

  • Attract potential customers via search engine results
  • Fortify the bond with existing clients

Blog posts are mainly produced by companies that want to sell a product.



Articles want to:

  • Spread or provide scientific knowledge to people, achieved by research or experiments.

Articles are mainly produced by scientists who want to establish authority in a specific field.

#2: Publication

Photo by Rishabh Sharma on Unsplash


Blog posts are published on

  • Websites



Articles are published on

  • Newspapers
  • Magazines
  • Websites

#3: Perspective


A blog post employs

  • First-person pronouns like ‘I’ or ‘we’.

This style suits the intimate, conversational nature of blogs, where a single event or story from your brand’s journey is shared with your audience.



An article employs

  • Third-person narrative like ‘he’, ‘she’ or ‘they’

This approach highlights the writer’s impartiality while presenting facts and logical reasoning.

#4: Emphasis on Vocal Expression


Blog post tones are mainly:

  • laid-back
  • relaxed
  • dialogue-orientated tone

The blog of your organization serves as an avenue to establish a connection with your readers, illuminating the responsible parties behind your ventures while highlighting the personality, objectives, and predilections of your brand.



Article tones are mainly

  • Serious
  • Professional

Conversely, articles are primarily directed at an audience with technical acumen, utilizing a detached and passive tone to keep the writer out of the spotlight.

#5: Word Count and Length


The common size of a blog is

  • 300 words to 2000 words



The common size of an article is

  • 3000 words to 10000 words

Such extensive information is a key reason why articles might not suit a blog, as typical readers are not interested in combing through such hefty details.

#6 Investigation

Photo by the National Cancer Institute on Unsplash


A blog posts

  • Do not necessitate rigorous research.

Blog posts are mainly opinion- or narrative-based.

Example blog post title : “10 novel tips for comfortably working at home.”



Articles require

  • Considerable research

The article wants to prove something and uses experiments and data to explain its ideas.

Example article title: ‘How crises and quarantine have transformed global work habits’.

#7: Interaction with Readers


Blog posts have

  • A comment section on the website
  • Encourage social media interaction (share, like, and comment).

They’re concise, spirited, and personal, encouraging users to ask questions.



Article have

  • Debate among experts in the field

Only a few experts will have the knowledge to argue about an article.

#8 Format


Blog posts include

  • subheading
  • bold text
  • internal links
  • bullet point
  • short sentences
  • short paragraphs

This format makes it easy for everyone to scan the blog post and find information quickly.



Article include:

  • Plain text

The article focuses more on the quality of the text than on his appearance.

#9 Monetization


Blog posts are

  • Free
  • Promote a product
  • I encourage you to send an email about selling a product.



Articles can be

  • Free
  • Monetize through collaborations with industry
  • Paid subscription

Articles don’t have a product to sell, but be careful; some article research is bought by industry to “prove” something in their own interests.

#10 Citation


Blog posts have

  • Few citations

Blog posts prefer to focus on readability over referencing.



Articles have

  • Lot of citations

Citations provide credibility; they often reference research studies or books.

#11: Visual Elements


Blog posts may include

  • Images
  • Infographics
  • Videos
  • GIFs

Blog posts want to increase engagement and be easier and more convenient to read.



Articles may include:

  • Few schemas

The article wants to focus more on the quality of the text and doesn’t want to add pictures to distract the readers.

Aid for Creating Blog Content

If you select the blog content style, it’s crucial to be in the first position of Google’s search results to ensure your blog gets readers. This process is known as SEO, and Minodor can support you in securing top spots on Google, irrespective of your content topic.

What do users love about Minodor?

  • Competitor analysis
  • Easy to use
  • Pricing
  • SEO score
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