Blog posts and articles are widely recognized types of written content, each with their own unique traits and functions. This is a summary of the 11 main differences between a blog and an article.
#1: Purpose
Blog
Blog posts want to:
- Attract potential customers via search engine results
- Fortify the bond with existing clients
Blog posts are mainly produced by companies that want to sell a product.
Article
Articles want to:
- Spread or provide scientific knowledge to people, achieved by research or experiments.
Articles are mainly produced by scientists who want to establish authority in a specific field.
#2: Publication
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Blog
Blog posts are published on
- Websites
Article
Articles are published on
- Newspapers
- Magazines
- Websites
#3: Perspective
Blog
A blog post employs
- First-person pronouns like ‘I’ or ‘we’.
This style suits the intimate, conversational nature of blogs, where a single event or story from your brand’s journey is shared with your audience.
Article
An article employs
- Third-person narrative like ‘he’, ‘she’ or ‘they’
This approach highlights the writer’s impartiality while presenting facts and logical reasoning.
#4: Emphasis on Vocal Expression
Blog
Blog post tones are mainly:
- laid-back
- relaxed
- dialogue-orientated tone
The blog of your organization serves as an avenue to establish a connection with your readers, illuminating the responsible parties behind your ventures while highlighting the personality, objectives, and predilections of your brand.
Article
Article tones are mainly
- Serious
- Professional
Conversely, articles are primarily directed at an audience with technical acumen, utilizing a detached and passive tone to keep the writer out of the spotlight.
#5: Word Count and Length
Blog
The common size of a blog is
- 300 words to 2000 words
Article
The common size of an article is
- 3000 words to 10000 words
Such extensive information is a key reason why articles might not suit a blog, as typical readers are not interested in combing through such hefty details.
#6 Investigation
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Blog
A blog posts
- Do not necessitate rigorous research.
Blog posts are mainly opinion- or narrative-based.
Example blog post title : “10 novel tips for comfortably working at home.”
Article
Articles require
- Considerable research
The article wants to prove something and uses experiments and data to explain its ideas.
Example article title: ‘How crises and quarantine have transformed global work habits’.
#7: Interaction with Readers
Blog
Blog posts have
- A comment section on the website
- Encourage social media interaction (share, like, and comment).
They’re concise, spirited, and personal, encouraging users to ask questions.
Article
Article have
- Debate among experts in the field
Only a few experts will have the knowledge to argue about an article.
#8 Format
Blog
Blog posts include
- subheading
- bold text
- internal links
- bullet point
- short sentences
- short paragraphs
This format makes it easy for everyone to scan the blog post and find information quickly.
Article
Article include:
- Plain text
The article focuses more on the quality of the text than on his appearance.
#9 Monetization
Blog
Blog posts are
- Free
- Promote a product
- I encourage you to send an email about selling a product.
Article
Articles can be
- Free
- Monetize through collaborations with industry
- Paid subscription
Articles don’t have a product to sell, but be careful; some article research is bought by industry to “prove” something in their own interests.
#10 Citation
Blog
Blog posts have
- Few citations
Blog posts prefer to focus on readability over referencing.
Article
Articles have
- Lot of citations
Citations provide credibility; they often reference research studies or books.
#11: Visual Elements
Blog
Blog posts may include
- Images
- Infographics
- Videos
- GIFs
Blog posts want to increase engagement and be easier and more convenient to read.
Article
Articles may include:
- Few schemas
The article wants to focus more on the quality of the text and doesn’t want to add pictures to distract the readers.
Aid for Creating Blog Content
If you select the blog content style, it’s crucial to be in the first position of Google’s search results to ensure your blog gets readers. This process is known as SEO, and Minodor can support you in securing top spots on Google, irrespective of your content topic.
What do users love about Minodor?
- Competitor analysis
- Easy to use
- Pricing
- SEO score
