What is AI Generated Content? Pros & Cons

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Previously, AI, or artificial intelligence, was only seen in forward-thinking science fiction literature. It was a concept many believed would not come to fruition during their existence.

However, in the present day, AI is a key part of our everyday routine. Its usage can be observed in several ways, like voice-enabled virtual assistants, online banking systems, face recognition on cell phones, and suggestions on websites.

The most recent utilization of AI is in the domain of generated content.

The Function of AI-Generated Content

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The term AI-generated content refers to any form of content developed via artificial intelligence, with a focus often placed on written pieces or graphic images. Within this article, we’ll mainly discuss written content, which can take forms such as blog posts, social media posts, web content and articles, even though some of the points discussed can be applied to both forms of content.

Understanding the Process

The initiation of AI generators is dependent on a prompt provided by a human user. One can input a simple phrase like “article about SEO” or a more intricate one like “article about SEO that provides tips on optimizing SEO for small companies.”

After acquiring the prompt, it proceeds to search the internet for applicable data and employs natural language processing (NLP) to bring the identified information together in text form.

The most famous AI tool is ChatGPT.

Advantages Uncovered

There are many advantages to AI-created content


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One of the most significant advantages of AI is its ability to generate content at a speed that far surpasses human capabilities. In mere minutes, an AI application can compose an entire article, a task that would require considerably more time for a human writer due to research and composition processes.

When considering the rapid content production multiplied by the numerous articles an AI tool can generate, the result is a substantial volume of output.

Moreover, AI offers assistance with localized language translation for diverse geographical regions and can develop personalized social media content across various platforms.


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The expense involved in hiring proficient content writers for a single project usually falls in the hundreds of dollars bracket. This depends on factors like article size, quantity, or required specialized knowledge. However, spending this amount is generally worth it for top-quality, thoroughly researched content.

There are AI writing tools available at no cost, as well as those that necessitate a monthly subscription of around €20 to €50 per month.

It could be argued that AI-written content is more applicable for simple content as opposed to content requiring specific expertise and authority.


Fake Data

AI can hallucinate and provide incorrect information.  It’s very important that humans always check AI information. AI hallucinations can have huge consequences if the article is about health.

Issues Regarding Quality and Potential Plagiarism

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The functioning of AI greatly depends on data and algorithms when creating content. However, the originally intended tone can be compromised. While AI tools can address clear-cut aspects of a subject, they often struggle with the nuances of more ambiguous areas.

The content might also get flagged by search engines because of its resemblance to already published materials. These AI tools tend to gather information from different websites and then paraphrase it. Without ensuring a logical sequence, this method infringes Google’s guidelines on “stitching and combining content”. In order for the content to be deemed authoritative and informative, it is essential to include a thorough human review when amassing information from various resources.

Content is undervalued by algorithms.

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In August 2022, Google introduced an update aimed at amplifying “useful content crafted by humans, for humans.” The statement further clarifies that search engine bots are designed to seek out human-produced content, thereby enhancing the overall SEO experience.

The update is intended to penalize content solely generated to achieve higher rankings in search engine results. Artificial Intelligence (AI) tools prioritize SEO outcomes without genuinely comprehending the content, giving more weight to keywords than providing valuable information to the user.

Google clearly indicates that he is not against AI-generated content if this one brings value to the user. Google searches for EEAT (experience, expertise, authority, and trust) when ranking content.

Absence of originality and customization

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Innovative substance gives articles an edge and makes them more enthralling. People are inclined to share narratives they resonate with, however, AI lacks the emotional cognition to weave a story and instead resorts to padding information into a framework.

AI depends on available internet content and information to produce text. It fails to grasp the user’s motive behind queries and continues to be devoid of a basic understanding of human conduct.

Necessity of Human Revision

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The perusal of content generated by AI remains a necessity for individuals. Although it could result in time economization, human involvement is still imperative to ensure the quality of articles.

AI instruments amalgamate data from numerous websites into a single composition. Potential errors such as product details, including textural nuances and colors, might need rectification as AI utilities fail to comprehend the significance of adjectives.


AI-generated content is a revolutionary technology that is transforming the digital landscape. It leverages the power of artificial intelligence to create high-quality content at scale. The advantages of using AI-generated content are numerous. It can save time and resources, improve efficiency, and provide a wealth of data-driven insights.

However, it’s essential to remember that AI is a tool that should be used responsibly and ethically. While it can significantly enhance content creation processes, human creativity and intuition remain irreplaceable in crafting engaging and compelling narratives.

As we continue to explore the potential of AI in content generation, it’s clear that this technology will play a significant role in shaping the future of digital marketing and communication strategies.

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